Fairtrade Sociocultural Complex


Don Jorge Aguilar Heredia

Fair Trade Community Center

Through the Fairtrade model, our agricultural workers have begun the construction of a large community center with quality facilities to enjoy cultural and sports activities.

The project began 5 years ago with the acquisition of a plot of land of approximately 3 hectares and which, with an initial investment of 15.7 million pesos, has already completed two stages. The project has been fully financed with the additional funds obtained from the sales of organic fair trade bananas.

Tribute to Don Jorge Aguilar Heredia

The center is named "Fairtrade Sociocultural Complex: Don Jorge Aguilar Heredia" in homage to the founder of Grupo AGGALL-Coliman, a pioneer of fair trade in Mexico and who always cared about generating the best conditions for each of his collaborators, especially of the farm workers.


Long term project


The socio-cultural complex will have first-class facilities where sports and cultural activities can be practiced, a great step in benefit of the quality of life of the collaborators and the community.


The complex will have the following amenities:

  • Parking
  • Administrative offices
  • 3 multipurpose rooms
  • Multipurpose court
  • Auditorium for 350 people
  • Exclusive pool for therapies
  • Toy library
  • Soccer field 7
  • Soccer field
  • Cafeteria
  • Common rest areas
  • Run track

Socio-cultural development plan


With the construction of the sociocultural complex, it is intended to reach more than 5 thousand people, including the collaborators of Grupo AGGALL-Coliman Bananas and the communities surrounding the complex.

In addition to sports and cultural activities, work is being done on the Sociocultural Development Plan, planned to begin in the second quarter of 2022, initially benefiting employees and their families, and later opening to the general public.

The Sociocultural Development Plan will include the following programs and services:


  • Literacy
  • Computing
  • Regularization classes (primary and secondary).

Wellness Program

  • Mental health programs
  • Nutrition
  • Physical activity (zumba)


  • Theater
  • Community cinema
  • Folkloric Ballet

Sports (school)

  • Soccer
  • Basketball